Quantcast

Video: Travel Channel’s SVP of Programming on Upping the Creative Game


Skift Take

A crash course in travel video production at Skift Global Forum 2015.

Ross Babbit, SVP, Programming of Travel Channel, spoke at the Skift Global Forum about how travel brands can up their creative game when it comes to video.

Babbit broke down some of the production methods and new technologies the channel is currently using to develop video for both TV and digital. He also spoke about the value of capturing more local, authentic travel experiences on film to meet the needs of the modern audience.

This is part of a series of videos from the Skift Global Forum 2015. Over an eight-week period we’ll release each of the three dozen-plus presentations from the event. To keep track of them all, bookmark Skift Global Forum.

Watch the video, above, for the full 10-minute presentation.

Learn More About the Skift Global Forum

Moving Images explores the new era of travel video, from new platforms and technology to best practices from forward-thinking brands and content creators. View the full dashboard.

71 Percent of Travelers Look to Video for Vacation ideas

71 Percent of Travelers Look to Video for Vacation ideas

Why Visit Savannah is Banking its Video Strategy on Facebook

Why Visit Savannah is Banking its Video Strategy on Facebook

The GoPro Effect: Evolving Travel Brands into Social Powerhouses

The GoPro Effect: Evolving Travel Brands into Social Powerhouses