The latest in travel video trends.
How-to videos inform and build brand awareness. If executed well, viewers will be moved to share them, which adds value by generating earned media.
There are still so many possibilities for mobile videos and brands have only scratched the surface. This research shows where brands should focus their efforts as consumers increasingly turn to mobile devices for information and entertainment.
A cool, new, media-friendly attraction with no marketing budget will likely beat an old, tired attraction with a huge marketing budget.